Innovative Lead Generation Strategies for LA BARCA WELLNES

Through targeted marketing campaigns on Facebook and Instagram, we successfully generated 53 leads with a total spend of 58 euros, resulting in a cost per lead of only 1.11 euros. This outcome represents a significant improvement compared to the client’s previous cost of 5 euros per lead. Our optimized digital marketing strategies enabled the generation of cost-effective leads, demonstrating the value of investing in the right channels for the client’s business.

Defining objectives and targeting for the lead generation campaign.

• Discussed with the client to understand their lead generation objectives (increasing sign-ups, form completions, etc.)
• Identified the target audience most likely to convert into quality leads for the client’s business

Configuring campaign parameters to optimize lead generation

• Selected ad types that encourage audience engagement and actions (lead form ads, offer ads, etc.)
• Set a dedicated budget and scheduling to maximize lead generation within the client’s constraints
• Created personalized and compelling ads that encourage the audience to take action

Continuous monitoring and optimization of lead generation performance

• Closely tracked key metrics such as cost per lead (CPL), conversion rate, and lead quality
• Conducted data-driven optimizations to continuously improve lead generation results
• Tested different ad elements (copy, images, offers) to identify the most effective combination for attracting quality leads.